Feb 27, 2020

Skretting and Veramaris announce further collaboration as French supermarket Auchan launches sustainable, super-nutritious trout

Coming just days after Skretting and Veramaris announced they had supported Supermarché Match to launch sustainably raised trout, the two companies have today revealed another breakthrough in bringing sustainable seafood to market.

French retail group Auchan, one of the world’s largest retailers is introducing a ground-breaking trout, raised on a novel feed by Skretting enriched with algal oil from Veramaris and insect meal.

Crucially, and for the first time, the entire value chain came together to create a unique consumer proposition, combining farming, feed efficiency and alternative ingredients. Together, they achieved a significant boost of the nutritional value from the algal oils, while ingeniously replacing the forage fish with insect meal and fish trimmings. It’s the sustainable usage of a previously discarded resource.

Not only does this provide consumers with healthier and more sustainable seafood as a result of increased levels of EPA and DHA omega-3, the innovative feed composition also constitutes further progress to ensure finite resources like fishmeal are not compromised.

Olivier Vandebeulque, Head of Seafood Category at Auchan, was fundamental in bringing the new value chain together including Skretting, Truite Service, InnovaFeed and Veramaris. At the Paris International Agricultural Show (SIA 2020) the partners presented the product innovation.

He said: “At Auchan, we believe in sustainable seafood. We are encouraged to see a shift in the value chain pioneered by Veramaris and Skretting and believe that our customers will see the value. Trout is just the first step for us, and we look forward to extending our collaborative value chain approach to further species such as shrimp, salmon, bream and bass.” 

Elodie Petit is Marketing Manager at Skretting France, she said: “The decision by Auchan to introduce trout fed on our unique and technologically advanced diet is a real testament to the quality of the product. We know that French consumers don’t want to compromise and demand their seafood to be as tasty as it is nutritious and sustainable, which has been proven by the 12% category growth at Supermarché Match following their launch of algal-fed salmon. We are pleased to be able to support this growth with sustainable, quality feeds.”

Gaëlle Husser, Global Business Development Director at Veramaris, said: “Veramaris’ algal oil may be a small part of aqua diets, yet it has a major impact on the nutritional value and environmental profile of farmed fish. With the well-known benefits of eating a diet rich in omega-3, our algal oil enables fish producers to raise the levels of both EPA and DHA Omega-3 with no additional contribution from wild forage fish. Working closely with feed producer Skretting, we are playing a small yet important part in making sustainably nutritious trout and salmon available to consumers.” 

Consumers will be able to buy and enjoy this healthy and sustainably fed fish when it reaches the shelves of Auchan in March 2020.

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About Skretting

Skretting is the global leader in providing innovative and sustainable nutritional solutions and services for the aquaculture industry. Skretting has production facilities in 19 countries on five continents, and manufactures and delivers high quality feeds from hatching to harvest for more than 60 species. The total annual production volume of feed is more than 2 million tonnes. The head office is located in Stavanger, Norway. Our mission is Feeding the Future.


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Johan Brouwer

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About Veramaris

Veramaris, headquartered in Delft, The Netherlands, is a joint venture between DSM and Evonik, both world leaders in science and specialty chemicals. Established in 2018, Veramaris was formed to help realise a vision to conserve natural marine life by using the ocean's own resource, natural marine algae, to sustainably expand the world's access to Omega-3.

Veramaris extracts oil from natural marine algae, rich in both the essential Omega-3 fatty acids EPA & DHA, and also ARA, a long chain Omega-6, vital nutrients for improved brain, heart and eye health in both animals and humans.

The zero-waste industrial scale production process runs at a state-of-the-art site in Blair, Nebraska, USA.

Veramaris enables key stakeholders in aquaculture and pet nutrition to become independent of wild-caught fish and meet the growing demand for sustainable seafood and animal protein.

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